A black hat SEO is an unethical way for a person to get their website to appear higher on search engines. These blackhat SEO’s will usually follow the following characteristics and disregard any type of reputation management for them or their brand.
First of all and most important it breaks the search engine rules and regulations. Second it will create a bad user experience. Finally it will unethically present content in both visual and non visual to the search engine web crawlers.
Black hat SEO’s at one time were legal but after too many people began to overuse it and therefore it became frowned on by Search engines. Now if you are caught using Black Hat SEO’s it may be a short term solution to a problem but it will also get you penalized from the search engine.
These penalties for using a black hat SEO can be harsh and include but not limited to banning from all search engines. There are ways to avoid creating a black hat website and if you follow them correctly will save you a lot of problems in the future.
1. Be careful to not stuff your keywords
-Using a lot of keywords in your site and nothing else will get you in hot water with the search engines. You need to learn how to place your keywords properly to avoid this. If you fluff your articles with a lot of keywords yes, it will increase your chances of ranking higher on the search engine but only temporarily.
2. Avoid using invisible text
-Invisible text consists of putting keywords into your site in white with a white background. This invisible text is hidden from the customer but will attract the web crawler to rank your search engine higher. This is not a good practice as it results in a black hat SEO and will get you banned from the search engines.
3. Do not use doorway pages
-A doorway page is literally just a fake page that is used to attract the web crawlers. The customers themselves will never see this page. This doorway will trick the web crawler to rank your business higher but again, this will only be temporary.
As you can see black hat SEO’s do sound tempting but a person must know the consequences from using them which at times can be very harsh. They only help you temporarily but will cause you bigger problems for a long time to come. They will help you get higher rankings in the search engines but they are very unethical.
If you wish to run a legitimate business and build trust with your visitors, your reputation is everything and can even be managed with reputation management software, but you need to avoid black hat SEO’s because they will taint your company in the long run. Run your business right and do not fall into the unethical practice of running a black hat SEO website.